Youth from Deninu Kue and the Katlodeeche First Nation knew Prime Minister Justin Trudeau was adding his voice to the We Matter campaign ahead of last week’s video release.
“When we were up North we were able to give a sneak peak of the Prime Minister’s message in Fort Resolution and Hay River, and they were pretty excited,” explained We Matter co-founder Kelvin Redvers.
While Trudeau’s message has stirred different emotions among viewers, Redvers says it’s helped raise the profile of the campaign.
“It’s lead other people to see some of the other videos from youth in Fort Resolution or young people in New Brunswick, and that’s been just as exciting to see the crossover of interest in other videos,” said Redvers.
Both he and his sister Tunchai are heading to Northern Alberta next with the multi-media campaign designed to gather positive messages from people across the country, to offer support for Indigenous youth.